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MMC®’s model is to bring the golfer in on an introductory membership (retention built in) and lock up the relationship from the beginning. This model gives you ample time to cultivate the relationship. I realize some golf properties are anti-membership for various reasons. You can call it whatever you want; preferred player’s card, annual pass, season pass, etc. But if you study the psychology of sales you’ll realize the power of the word “member”.<br /> <br /> <br /> <br /> <br />

Category: Events

Tags: golf business, golfbusiness, golf membership sale

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